We're happy to announce the second installment of the “Why It Matters to Be Local” study, conducted by the Choueiri Group Data team in collaboration with Anghami. 

The insights gathered focus on Anghami's UAE listeners and their love for the music streaming platform. ​

As a melting pot of cultural diversity, the UAE’s ethnically varied population makes for a unique market in the region, where brands often struggle to build a strong emotional connection with their audience. The music industry, just like many others, has also been striving hard to find its sweet spot (between local and global).