A Global First Ride-Hailing through Whatsapp with Careem
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A Global First Ride-Hailing through Whatsapp with Careem

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Striving for a zero-friction future, Facebook and Dubai-based ride-hailing app Careem recently made a splash by testing a global first: ride-hailing through Whatsapp.

A Global First Ride-Hailing through Whatsapp with Careem

Careem’s Simon Bower and Maria de Freitas, respectively Head of Digital Marketing and Head of Customer Growth, explain what the thought process behind this initiative was, and why reducing friction is an absolute must to serve customers better in the very competitive mobility game.

 

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Careem Digital Transformation Facebook Friction Global Maria de Freitas Simon Bower Whatsapp
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