New partnership aims to promote the growth and expansion of the advertising market in the Middle East.
Trenta for Art Production and Distribution, owners of Egypt’s Al-Nahar TV Network, recently announced the appointment of Choueiri Group’s C-Media as the exclusive media representatives for Al-Nahar TV (general entertainment channel) and Al-Nahar Drama (series channel).
The announcement sets out a clear vision and strategy aimed at commercial growth and expansion of the advertising market. The tie-up, which came into effect as of January 2021, grants C-Media the exclusive rights for commercial ad sales and marketing for both satellite TV channels within Egypt and across the Middle East region.
As part of Choueiri Group, the largest media representation house in the Middle East, C-Media’s remit will be focused on broadening the scope for exceptional advertising and marketing opportunities across both platforms.
Speaking on the occasion, Ala El Kahki, CEO of Al-Nahar TV Network, stated that “We are very pleased to have taken this major step forward, to establish the start of a long-term partnership between Al-Nahar TV, Al-Nahar Drama and Choueiri Group’s C-Media. As regional market leaders, we are confident that they will serve as the ideal partners to deliver on our vision for what both of our network’s leading channels can accomplish for viewers and advertisers in Egypt as well as the wider MENA region.”
The move will leverage the programming leadership and growing local and regional reach of the Al-Nahar Television Network’s channels to the benefit of advertisers across the MENA region. Since its launch in 2011, Al-Nahar Television Network’s channels have delivered exceptionally targeted, diverse, and distinct content, aiming to meet the viewership preferences of all segments of society.
Expressing his views on the new appointment with Al-Nahar TV Network, Choueiri Group’s Chairman and CEO Pierre Choueiri stated that “As the Egyptian TV market continues to build on its proven track record of innovation and quality, it remains a very attractive proposition for regional audiences and advertisers alike. We are honored to become a part of Al-Nahar TV Network’s journey moving forward, which will be focused on exploring the fullest potential of their two flagship channels.”
He went on to say that “Choueiri Group’s focus on the future and digitization will ensure that the Al-Nahar TV Networks benefits from our group’s investments into better data, research, and content to propel its success well into the digital age and beyond.”