At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation drives, leading regional broadcaster MBC Group reports a significant surge in their overall performance, as well as in their individual channels.
Data findings from MBC Group released by Arabian Media Services International (AMSI) (part of Choueiri Group and the exclusive media representative for MBC Group) indicate that behavioral changes have resulted in greater consumption of premium television content and entertainment. The findings should enable advertisers to reinforce and adapt their TV media investments and plans, encourage them to uplift their TV advertising initiatives in order to remain top-of-mind, and boost their performance.
