The ABG's Lead initiative highlights the importance of transparency in influencer marketing.
Today, influencers have a profound impact on consumers, introducing them to new brands, concepts, and products. So, how does transparency enable consumers on social media?
Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East) and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.
Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.
Read more information here.