The ABG's Lead initiative highlights the importance of transparency in influencer marketing.
In the UAE and beyond, influencers are now required to disclose their commercial partnerships and engagements transparently. But how does transparency translate practically, and how to implement it the right way?
Deepa Vaidyanathan (ABG, Senior Communications Director at P&G), Karl Mapstone (Co-Founder & Head of Vamp Middle East), and Asma El Fardy (psychologist & influencer) discuss the benefits and opportunities of adopting transparent influencer marketing.
Under its LEAD initiative, the Advertising Business Group (ABG) released a new charter and best practices guide on influencer marketing transparency in the United Arab Emirates.
Read more information here.