As the official content partner for the MENA Effie Awards, Communicate gathers insights from Effie's jury on judging marketing effectiveness. Tune in to find out what judges are looking for in a winning entry.
The 13th edition of MENA Effie Awards saw over 600 entries, reviewed by 200+ judges. Like every year, Communicate sat down with the judges to dive deeper into the deliberation process and unveil their perspectives on the experience. The winners will be announced in a grand gala ceremony which will be held at the Armani Hotel in Dubai on November 17th, Thursday.
We also discuss with the judges most latest challenges entrants faced this year, and trends in the industry that marketers need to keep an eye out for. Tune in to find out how you can build a winning Effie case: