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Video: Agility And Adaptability: How To Adapt To Disruption
By Communicate StaffSun, Jun 13 2021
MENA Effie Thought-Leadership Program session discusses the strategies, tools, and processes that can help marketers prepare to adjust to a world in flux.
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
In this session, Alejandro Fischer, Regional Head of Strategy at OMD, insists that organizations need to be able to shift resources, adjust objectives, and operate regardless of circumstances and shares some tips on how to be agile. Watch the full session :
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