Chris Hogg, Managing Director EMEA (left), and Adam Solomon, Chief Growth Officer (right) at unstacked data solutions company Lotame, explain why programmatic advertising is at a crossroads.

Daniel Young, Yield, Inventory & Programmatic Director at DMS, explains how the regional marketing industry gets programmatic wrong, and he tells it like it is.

Bruno Bianchini, Head of Global Partnerships MENA at Google, explains how the relationship between the digital behemoth and publishers in the region has been evolving.

Dylan Temple-Heald, Director – Precision at Publicis Media, explains how programmatic can deliver and where it can still be improved, especially in the region.

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how the region is finally embracing programmatic the right way.