June 13, 2022
What are Tomorrow's Consumers Truly Thinking?
The Gen-Alpha (8-15 years old) have missed out on two formative years due to the pandemic. While the lockdowns were hard on everyone, their generation took the toll and missed out on a lot and are showing signs of resilience. But, it is worth noting how the Gen Alphas are maturing in a time of extremity, and their attitudes echo this.