TikTok MENA has announced the launch of the inaugural TikTok Creator Hub program in the UAE, unlocking exciting opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause.

Ogilvy PR has launched a new Business Influence offering that will enable clients to access the burgeoning Influence business economy at the B2B level.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. Worldwide and regional rankings for 2021 are out now.

Found in 2021, Plus Company is an alliance of creative brands and agencies with over 25 agencies under it. Earlier this month, they announced the launch of the first-of-its-kind NFT employee engagement program. Akanksha Goel, Vice President, and Regional Lead Middle East and India for We Are Social, Plus Company tells Communicate how the platform sets them apart from all the other brands jumping on the NFT bandwagon.

By Nadine Salameh, Campaign Director at Brand Ripplr

In partnership with Microsoft and AstroLabs, Majid Al Futtaim’s Launchpad program enters an exciting new phase, having successfully identified ambitious brands for a unique strategic partnership opportunity.

At its inaugural "Made on YouTube" event, the platform revealed that over the last three years, YouTube has paid creators, artists, and media companies more than $50B.

With the MENA region leaning into the esports and the gaming industry, Pérez discussed how it plays a key role in the education sphere.