Uplive is a live video app that will encourage local creators to live stream fresh, innovative social content
The largest independent global video social entertainment platform Uplive has unveiled its first-ever Television Commercial (TVC) for the Middle East region as part of its visual campaign strategy aimed at boosting localized content consumption and talent enrichment.
Tapping into its global platform synergy and global expansion strategy, Uplive, which has over 260 million registered users from over 150 countries, and is positioning itself as the go-to live video platform for live streamers based out of the region. As part of its strategy, Uplive will provide them with a unique platform to create, showcase and share their live content with local audiences.
On the other hand, its GCC audience will now enjoy an expanded bouquet of live social videos that are in line with their entertainment needs and preferences.
Commenting on the official unveiling of the commercial, Andy Tian, CEO, and Co-Founder of Asia Innovations Group, said that the app’s objective is to not only provide localized entertainment for its local users, especially in the wake of the ongoing global health crisis but also provide a platform where users can enjoy healthy, fun content, a safe social and engagement space as well as nurture local talent.
Rich content
Recognizing the opportunity to serve the region's multi-cultural diaspora, Uplive has combined its internationally successful algorithms with local features to help regional content creators and users.
Tina also explains that Uplive enables a more robust, equitable and effective creator economy by restoring the relationship and accountability between the creator and user. The ad-free live video platform also means that creators’ content does not get interrupted by advertisers, allowing consumers to enjoy diverse content, real-time social experience, and flawless content.
“The gig economy is an important resource that needs to be supported through innovation. As the youth population continues to grow and the scarcity of jobs also continues to rise, we need to encourage the local youth to tap into their talents and use Uplive to market themselves to a global audience and in the process make a decent living out of it,” added Tian.
Localized features
Uplive, which also offers cross-language interaction making it more interactive and inclusive with over 140 languages and real-time speech-to-text translation, will also enable its local live streamers to create and share localized content as well as personalized homepages for enhanced user experience.
The fully localized version for the MENA region will offer premium content and a seamless user interface that strictly follows local customs. The localized app will also offer voice chat rooms where users can socialize without appearing on the screen. The platform will leverage a wide range of live social features including virtual gifting, video and voice social which allows up to nine users to stream together in a single window, an interactive game center, one-on-one video battles, and real-time translation.
Safest live stream platform
To proactively protect its users' interests, safety and ensure a healthy content environment, Uplive, which is among the safest livestream platforms in the industry, incorporates AI-based compliance practices to safeguard its users and their content from abuse. In conformity with the local customs and regulations, Uplive has also ensured that the platform's policies are aligned with local market legal and cultural standards.
The MENA region remains a strategic growth frontier for the platform. Driven by the ballooning smartphone penetration in the region, Uplive is poised to experience a significant jump in subscriber numbers in 2022 from the region owing to its growing popularity and value proposition to content creators.
