Amazon joins forces with MTE (MENATech), a GGTech entertainment group company to launch Amazon University Esports, the first educational esports league in the UAE and the KSA.
Amazon’s involvement in the tournament across the UAE and Saudi Arabia will help upscale the competition, increasing visibility and growth opportunities for players, in addition to providing exciting prizes and resources for participating teams. The agreement between Amazon and MENATech will be kickstarted with the first season which features teams from more than 130 universities from across the MENA region.
The project brings students together to compete for their universities in esports leagues and has already established itself as a tournament around the world, with an international presence in France, UK, Spain, Italy, Germany, Turkey, Poland, KSA, UAE, Egypt, Morocco, Mexico, Argentina, Chile, Colombia, Ecuador and recently North America and Canada.
GGTech and Amazon have reinforced their commitment to foster the esports community around the world, providing a space for players to showcase their talent, and for young professionals to build a career in the growing industry.
On the launching of the competition in the region, Mario Pérez, CEO of MENATech, said, “Amazon University Esports MENA will bring together global and regional supporters and new partners to the competition helping generate more exposure around a growing university-level esports community in the region.
Amazon University Esports MENA will also be supported by some of the industry's leading publishers. Riot Games, which is a partner that has been collaborating with GGTech in university competitions around the world, offers participants the possibility of competing in some of the most desired titles of the moment such as League of Legends and VALORANT. “We are happy to grow our competitive roadmaps to a new space for more players from the MENA region to play VALORANT, we will be looking forward to more countries being added as this product grows with our community”. Karim Hachani, Head of Publishing MENA at Riot Games.
Amazon University is also supported by the Saudi Esports Federation in the KSA Competition, a regional pioneer in the development of the Esports scene. According to Turki al Fawzan, CEO of the Saudi Esports Federation, "The efforts and investment made by MENATech to help empower the next generation of esports athletes and community is greatly welcomed and will contribute to the development of the esports ecosystem in Saudi Arabia and the Middle East. MENATech has been among the partners of the Saudi Esports Federation in our journey to elevate the industry.”