E-commerce in the MENA region has grown and continues to grow at a rapid pace. In May 2013, Go-Gulf estimated that the value of e-commerce in the Middle East would reach 4.9 billion US dollars by 2015. Half-way through 2015, UAE based online retail specialist Awok.com aims for 25 percent of the retail space.
The UAE is leading the e-commerce sales growth of the total GCC market and that consumer electronics is the largest product category. Speaking on this, Awok.com’s CEO Ulugbek Yuldashev has the following predictions: