Brazen has won the PR account for 4work Kobold, a new range of premium vacuum cleaners now in the UAE. Brazen will enhance 4work’s brand personality with a strategic plan that will be brought alive through selected social channels and engaging events.
Gerlinde Krupp, 4work’s CEO says in a press statement: “The 4work Kobold range is something new and different to the market and we wanted an agency that could really bring that alive. Brazen approached the brief with creative, fresh and dynamic thinking and we can’t wait to see the results.”
Louise Jacobson, managing director of Brazen, adds: “We are really excited to be working with 4work and launching the brand to the region. Not only are Kobold products state of the art, but also Gerlinde and the team are truly passionate about cleaner, healthier homes in the UAE.”