With offices based in Amman, The Hub’s partnership with Dentsu Aegis Network will see The Hub handling all media planning and buying for Carat and Dentsu Aegis Network’s clients in Jordan.
Founded in 1991, The Hub is ranked among the top two active agencies in Jordan. The agency is made up of a team of 35 employees serving clients such as IKEA, Mitsubishi, Maserati and Jordan Dubai Islamic Bank. Dentsu Aegis Network sees this partnership as an opportunity to expand its business in Jordan at a time when several brands are setting up their headquarters in the country as a means to the emerging markets of Iraq and Palestine.
Following the agreement, The Hub will service Carat clients Microsoft, adidas, MasterCard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.
Karen Hoyek, general manager of Carat Levant says in a press statement: “The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant. With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients.”
Dr. Ruba Batayneh, CEO, The Hub, adds: “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opportunities. We are proud to be the first local agency to take this courageous step.”