The new role means to strengthen leadership.
Dentsu MENA has announced the appointment of Alex Jena as Head of Strategy and Product, responsible for developing Dentsu's corporate strategy and go-to-market strategic execution, integrating capabilities across Dentsu's three service lines – media, creative, and CX – to help clients win, keep, and grow their best customers.
The new role will provide strategic leadership across the business to support Dentsu’s ambition of becoming the most integrated agency network delivering data-driven, tech-enabled, and ideas-led solutions for clients. Jena will be responsible for developing and executing a long-term strategy that focuses on the alignment of cross-disciplinary teams while defining and enhancing Dentsu's identity-based marketing products, services, and solutions to drive growth for clients.
Jena began his career with Dentsu over 15 years ago and has since held several roles across markets and disciplines - most recently as Business Director at Carat UAE. With many years of experience in strategy and insights, and leading on international new business, he will now spearhead a new era for Dentsu MENA’s product capabilities.
Jena will report to Tarek Daouk, CEO of Dentsu MENA, and Ramzy Abouchacra, CEO of Carat MENA.
Daouk sais in a statement, “Alex’s expert knowledge of the media business in general and his long legacy at Dentsu made him a great candidate for this critical role as we work towards integrating our total offering across media, CX, and creative to deliver growth and creativity for our clients.
Alex is a strong collaborator that is able to identify the best team and client outcomes, with a passion for solving problems and creative thinking that makes him the perfect choice as we build a stronger, more integrative agency model for the future.”
Jena added, “I’m hugely excited to take up this role with the opportunity to marry my strategic skills and client partnership experience to continue to drive growth and positive change across our business. I will be focused on developing a unified product offering that creates the best possible experience for our people and clients, and driving a culture of strategic thinking across the business. I can’t wait to get started.”
Jena moves into the new role with immediate effect.