Assignment includes the Middle East and Pakistan, and runs for five more years.
Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.
Sumeet Single, Country Head, Corporate Affairs, Brand & Marketing at Standard Chartered Bank, said in a statement, “Dentsu continues to deliver a deep knowledge of our business and how we can drive growth through media. At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with Dentsu in the commitments and progress they’re making to be a force for good. Working with a partner with shared values and ambitions has created a strong partnership for us to build on, and I look forward to what the future holds.”
The assignment covers Standard Chartered’s global markets across media planning, strategy, and buying, including the Middle East and Pakistan.
Ramzy Abouchacra, CEO at Carat MENA, said: “We have built a fantastic partnership with Standard Chartered over the past four years, helping them on a journey of digital transformation and delivering performance with purpose. We are excited for the next five years as we realize a vision for growth delivered through our ‘one Dentsu’ service model. We are thrilled to be continuing our partnership and I wish to congratulate all the brilliant teams of people in MENA and globally who have contributed to our competitive advantage in securing this excellent win.”