To bring its unlimited national data power plans to life, ‘du’ and its media agency Havas Middle East created an innovative special execution leveraging OOH 3D technology, a disruptive and pioneering concept in the 3D DOOH tech scene.
Coming to life in JBR, the 3D digital billboard modernizes the use of OOH media, allowing both the display of unlimited amounts of data on a single screen and the dissemination of the campaign’s message in a more captivating and powerful way.
Breaking the boundaries of traditional OOH, this technology enables the forward-thinking telecom provider to engage more efficiently with its audience by enlivening an otherwise intangible service. The campaign highlights that there are no limits to what can be achieved with innovative thinking and leading technology.
Du along with its media agency, Havas Middle East launched a DOOH banner in the heart of Dubai, at the JBR Walk.
Commenting on the campaign, Ibrahim Al-Mayahi, Head of Commercial Brand & Marketing Communications at du telecom said, “There is no better timing than now to merge technology with a digital out-of-home experience. We are extremely excited to have been able to create and activate a personalized 3D interactive execution that is relevant to consumers and is delivered in the most agile way possible.”
Head of Business Unit at Havas Media Middle East, Naveen Chacko Mathews further added, “We are incredibly excited to be given the opportunity by our client ‘du’ to innovate and push boundaries further in Outdoor advertising, to bring our campaign to life by leveraging a higher level of creativity enabled by the latest 3D technology.” The ‘du’ Oasis 3D billboard comes to life daily in JBR until September 9.