The Network Communication Group’s media agency, Equation Media, recently won eight new accounts: three each in the UAE and KSA, and two in Lebanon.
The agency’s new portfolio includes Al Aan TV, Chili’s and Joe’s Crab Shack in the UAE; Timebridge, Patchi and H&M in KSA; and Think Kitchen and Grohe Blue in Lebanon.
As part of the liaison, Equation Media will be handling the media planning, media buying, research, monitoring and digital planning, among other activities, for the above brands.
As one of the first projects for Joe’s Crab Shack, Equation Media will be kicking off a new campaign announcing the launch of a new outlet in UAE.
Commenting on the wins, Suhail Kambriss, chief operating officer of Equation Media, says in a press statement, “We are thrilled to welcome such remarkable names to our portfolio and look forward to being a part of their successful journey. This has been an outstanding year for Equation Media and a testament to the dedication and motivation of our ambitious team. Equation Media is only three years old and we have managed to improve our positioning from 90 to 20 on a regional level and are among the top 20 on a local level (based on IPSOS STAT reports from January – August 2015). We are on the right track, ahead of schedule and focused on our goal.”