evision powers a new experience with TV channels plus Video on Demand content, including Hotstar Specials in the MENA region.
Viewers across MENA can look forward to a wave of entertainment as evision, a media and entertainment streaming service, and Disney Star, a media and entertainment company, announced a strategic association. This association redefines the entertainment landscape in MENA), offering viewers access to evision's content library.
This association unlocks a channel portfolio from Disney Star. Popular linear channels such as Star Plus HD, Asianet Middle East, Star Gold, and Star Vijay will be accessible to UAE subscribers on elife and Switch TV. Subsequently, these channels will also be available on evision’s OTT streaming platform, STARZ ON, across the GCC region. Disney Star’s linear channels will be available on Asiana packages in the UAE and MENA region.
In addition, this collaboration will also provide viewers with access to the most popular on-demand content, including the latest premium originals and an extensive library from the Hotstar Specials catalog specifically tailored for South Asian audiences in the MENA region - with licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels offered throughout MENA.
Olivier Bramly, CEO, evision, said, “The strategic alliance with Disney Star expands our premium content and enhances the entertainment destination for audiences across MENA. This collaboration reaffirms our commitment to delivering the best in TV entertainment. evision enables the audiences across multiple platforms and services to experience the best of South Asian entertainment and Sports.”
“We are thrilled to further extend the reach of our compelling and multi-lingual content portfolio in the MENA region through an enhanced collaboration with evision. The MENA region has shown great interest in our series and format shows, broadcasted on our leading TV channels across languages. In addition to our much-loved channel offerings, we are excited to introduce our most sought-after Hotstar Specials to viewers in the region. This collaboration with evision reflects our ongoing commitment to engaging with our audience and represents a significant stride in that direction,” said Gurjeev Singh Kapoor, Head – Distribution & International, India, Disney Star.
