The Arabic show in the region which is a Twitter exclusive aims to demystify and educate the audience on the world of crypto, trading tactics, blockchain jargon, market analytics, and more.
In response to growing interest in the crypto space, Forbes Middle East has launched 'Crypto Bytes' in partnership with Rain, which is a leading crypto trading platform in the region. With six weekly episodes, the show that is exclusive to Twitter is designed to educate people on topics including crypto, trading tactics, jargon, and market analytics.
Launched on 20th April 2022, the show will run until 6th June with new episodes every Thursday at 4 PM according to GST on Forbes Middle East Twitter handle.
Hosted by Jamil Abu Wardeh, a renowned personality in the crypto market and a member of Dubai’s Blockchain Innovation Group, the series aligns with Twitter’s vision to build a crypto center of excellence and collaborate with experts from the community to help shape how the platform builds crypto into the public conversation.
Rain seeks to offer a safe and secure space to buy, sell and store cryptocurrencies, as well as provide regular educational content opportunities for those interested in learning more about cryptocurrencies.
Commenting on the launch, Editor-in-Chief at Forbes Middle East, Khuloud Al-Omian said, “Forbes wants to keep pace with the needs of readers and followers and to give them innovative and advanced media content. We launched Crypto Bytes in cooperation with Twitter and Rain after our audience showed a keen interest to learn more details about crypto and digital currencies, and the terms and technologies associated with them, from basic concepts related to cryptography and the blockchain to mining.”
The series will help users easily learn the basics to more advanced themes in the cryptocurrency sphere. With relevant audiences tuned into the series, Rain is also leveraging Twitter’s Amplify Sponsorship offering by running pre-roll ads and branded sponsorship content across the series.
“Blockchain and crypto continue to unlock new possibilities for our partners and ourselves, aligning with many of our products and solutions,” said Kinda Ibrahim, Director of Media Partnerships for Twitter across MENA. “At Twitter, we are passionate about exploring the world of crypto, and as the sector continues to evolve, there is no better time to connect with audiences by delivering engaging, simple, and relevant content surrounding the space.”
“Our mission is to build a world-class cryptocurrency platform that will last for decades because we believe that cryptocurrency is the future of money. As a leader in the region, we want to set the tone for the rest of the market, and being part of a first-of-its-kind series like this made sense to us. We want to provide as many people with a safe and secure space to buy, sell and store cryptocurrencies, as well as provide regular educational opportunities to support them” said Kirstin Lorie, VP of Marketing at Rain.
From creator monetization to new forms of self-expression, Twitter has been vocal about its exploration of the crypto space to enhance the platform’s experience. Twitter has enabled the use of digital currencies in a number of ways in the form of payment rails. These include tips and crypto payments for Ticketed Spaces and Super Follows. This year, the platform will be enabling NFT Profile Pictures within Twitter Blue Labs, creating a user-friendly way for people to directly connect their crypto wallets and showcase their NFTs on Twitter as well as verify their ownership.
Additionally, Twitter recently announced the creation of a dedicated team whose focus is to better understand crypto as a whole, stay up to date on the latest developments, and seek out what all of this means for Twitter. Looking farther ahead, Twitter will continue exploring how ideas from crypto can help push the boundaries of what’s possible with identity, community, and more while ensuring that the people on the platform are experiencing the content and topics that matter to them.