As Lebanon prepares to elect a new parliament, Annahar Newspaper in collaboration with FP7 McCann has launched a campaign that highlights the consequences of selling votes.
This is the reality behind a bold, new campaign from FP7McCann for Annahar Newspaper, in the wake of the Lebanese elections on 15th May 2022, which aims to highlight the consequences of selling your vote.
Vote buying is a disturbing trend, with many people having been offered money in exchange for their vote. And this is not talking about honor, your rights, or patriotic pride –the real cost of selling a vote means that people could lose thousands of dollars in medical services, education, security, infrastructure, time, and even dignity.
To help people realize the true value of their vote, FP7McCann has launched a creative campaign with a voting calculator which uses a smart algorithm, where people can calculate the true value of their vote. The smart algorithm calculates inflation, healthcare, education, life essentials, insurance, and other expenses like paying for generators, due to the lack of electricity and other state failures. The campaign has been launched across all social media and digital channels and has been established with a number of short films to highlight its value.
With votes being sold for as little as $100, the real consequences of giving away the right to vote will have far-reaching ramifications, that many people are not aware of in the quest to make some easy money. Also in the Lebanese state, it’s not uncommon for people to vote for a person purely because their family members have always done so or also because the person is from the same sect as them. This is also a form of ‘selling a vote’ as it is not given to the right people, who will give the value of their vote back.
Commenting on the initiative, Tarek Miknas, CEO of FP7McCann MENA said, “This campaign is a good example of bravery. In order to create noise in a saturated space, you've got to steer away from the usual industry practices and start a different conversation.”
“We've all seen campaigns that appeal to Lebanese people's morality, asking them not to sell their vote. Unfortunately, none of them had a tangible effect on people. This time, we're approaching the same topic with a daring, provoking, and bold message that is already turning heads in our direction. Instead of telling the people of Lebanon not to sell their vote, we're telling them their vote is valuable, that it holds the future of their country, and to use it wisely. Giving value to votes and proving their worth is without a doubt, the most effective and disruptive way to educate them on the difference they can make,” added Miknas.
The campaign aims to draw attention to the problem and urges people to think twice before they decide to part ways with their vote, the smart calculator will help guide people to sell their votes for the correct price. People are being urged to go to se3erlsot.com to find out more.