TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and Anthony Spinasse. TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel advertising offer.
The acquisition is part of the group’s development strategy to meet the evolving needs of all of its advertisers. Gamned will work with all the Group’s new digital businesses as the group looks to accelerate the development of programmatic advertising in France and Europe by extracting value from data held by its main digital entities such as aufeminin, Doctissimo, Les Numériques, Marmiton, etc. and through controlled re-exposure of its audiences beyond its own media inventory.
“We pay tribute to Gamned!’s achievements, talents and technological expertise, which will help us deliver more value from our digital assets and qualified data collected from advertisers. This will enable us to provide advertisers with optimized targeting and enrich the dialogue between our partners and web users beyond our platforms,” says Gilles Pélisson, CEO of TF1 Group.
The acquisition will facilitate the development of new offers that build consumer engagement with TF1 Group brands while providing an enhanced experience.
“Gamned! has consistently disrupted the established order by producing innovative and exclusive solutions that have a real impact on our clients’ bottom line. We are keen to work with TF1 Group teams to invent the future of programmatic advertising, while continuing to provide our existing clients and partners with excellent solutions and services,” adds Anthony Spinasse, co-founder and COO of Gamned.
“We are very proud that by taking this substantial stake, TF1 Group acknowledges the success of Gamned!, which is the result of an enduring collective commitment, and is looking to support us as we strengthen our growth in France and internationally, in a fast-growing market,” adds Olivier Goulon, co-founder and CEO of Gamned.