Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, a community mall on Dubai’s Sheikh Zayed Road to support the mall’s rebranding and consumer engagement initiatives.
After several shortlisting phases and fine-tuning of strategy, the creativity of Horizon FCB was deemed as the most relevant and synergic with the Oasis Mall new brand positioning.
“This is amazing news for us”, says Mazen Jawad, group managing director, Horizon FCB in a statement. “I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas.”
“Oasis Mall presents another case where our creativity has prevailed and our integrated creative approach has been endorsed as the most relevant for instilling change. We will be as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and well-received by the target audiences,” he adds.