Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few:
Volkswagen ME
الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn
— Volkswagen ME (@VWMiddleEast) September 27, 2017
Ford Middle East
Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa
— Ford Middle East (@FordMiddleEast) September 27, 2017
This seems to be a copy of the Raseef22 ad (below) by J. Walter Thompson that won at the Dubai Lynx last year.
The original ad by Raseef22
Nissan ME
نُبارك للمرأة السعودية السماح لها بالقيادة ?#الملك_ينتصر_لقياده_المراه pic.twitter.com/gsmQC168KO
— Nissan Middle East (@NissanME) September 26, 2017
Jaguar MENA
The road is yours. #SaudiWomenCanDrive pic.twitter.com/KsW6E8Asls
— Jaguar MENA (@JaguarMENA) September 27, 2017
Renault ME
Mabrook women of #KSA.The first 7women to bring their Saudi license to our showrooms can drive home in a Renault Captur, absolutely free! pic.twitter.com/rdJXtmwWWw
— Renault Middle East (@RenaultME) October 3, 2017
Although this seems to be a gimmick given that women will get their license only by June 2018.
