Communicate spoke with Ahmad Abd Alhadi, Managing Director of Naya Technomedia and YOSR app to learn about the state of classified apps in the region and how brands can advertise on these mediums.
Could you provide a definition of classified apps and what is the state of classified apps in the region?
When we say classified website or mobile applications, these are platforms that allow you to buy, sell, or even rent products such as properties, food, electronics, garments, and others. The use of classified apps is very common in the UAE. Across the region, people use these apps for e-commerce activities because of convenience and easy access. We have seen a rise in number especially during the mobility restrictions due to the pandemic.
What are the benefits of advertising on classified apps?
Among other benefits, these three stand out: it is cheaper, time-efficient, and reaches a broader audience. The cost of advertising using the traditional media is higher compared to classified apps. TV, radio and print cost more than what some business allocate for their ad spend. Giving them this option will not just help save money, it is also convenient in terms of time, both for the customer and the seller. A customer does not need a long time to look for items, and a seller does not need to spend hours creating ads or hiring an agency to create one. Advertising on classified apps also reaches a broader audience, therefore increasing brand awareness. With how users are digitally connected nowadays, one ad can reach numerous people easier and faster.
Are many brands and advertisers keen on exploring this medium?
Yes. Brands and advertisers can see the potential and benefits of utilizing classified websites and apps. It gives them an easy way to connect with potential customers at a minimal cost or sometimes, free. With the rise of the mobile industry, they see more value in advertising thru apps in contrast to the traditional approach.
What are the challenges of advertising on classified apps?
With the high number of users, competition is also high in classified apps. Businesses differ in prices causing rigid competition among them. There is also the difference between mobile and website users in terms of experience. Mobile apps provide better user experience in contrast to a website because some website features are not available for mobile use, and vice versa. Some ads also expire quickly, the ad will go lower in the rankings until it is not generating any traffic at all. Users should be consistent and regular on posting to maintain visibility.
Could you talk about YOSR and how it stands to benefit advertisers in the region?
YOSR app is created to provide users with a revolutionary advertising experience, with elements of fun and rewards. It is to empower users to advertise, buy and sell their products across categories, such as Auto & vehicles, Real Estate, furniture, sports, & art, among others.
In addition, YOSR rewards the users for their engagement and time spent browsing the application, with points, that can be transformed at a later stage into gold. By allowing users to interact and exchange information with one another, YOSR creates a connection between people. Hence, combining the social and business worlds together.
Another feature of the app is its system that enables point transfer between accounts. Users can earn points and can use them for app engagement and time spent browsing the application. They can also join group chats and interact with other users, as well as access to exclusive discounts from restaurants, clinics and other service providers using QR codes.
Advertisers and businesses in the region will surely benefit from the fast interface and convenience integrated in this app. With the growing usage of e-commerce apps in the region, YOSR provides them option to increase brand awareness and improve ad content.