Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from site-centric and software panel measurement. This study enables websites to access audience size, usage frequency and intensity and determine the different socio-demographic profile behavior.
Ipsos will also be offering mobile audience measurement, a service introduced two years ago, which includes two panels in the UAE and KSA, through a unique mobile app. This service helps companies to better understand mobile consumption behaviors in terms of app and web browsing. In addition, Statex online (online ad monitoring) which was launched recently in the MENA region, shall be offered by Ipsos, that complements Ipsos’ flagship product Statex that covers the offline media ad spend in the region. As such, the media industry will be equipped with a 360 tool that provides expenditure (media spend) of all media types across different categories and brands.
“We are very pleased to be joining forces with Mediaquest, to provide them with insights and data on numerous topics. This is a very promising venture and we are certain it will be a fruitful one,” says Elie Aoun, CEO Ipsos Connect, MEAP Region.
Commenting on the appointment of Ipsos, Julien Hawari, co-chief executive officer of Mediaquest says, “We are very pleased to reinforce our business with Ipsos. The solutions they provide us on data, measurement and research allow us to increase the granularity of our understanding on our audience. Our digital arm, dotmena, which provides a premium arena for advertisers, and our meMOB network, one of the leading mobile networks, will undoubtedly benefit from those solutions.”