Jotun Powder Coatings appoints Netizency as global B2B social media agency

Dubai-based digital marketing agency Netizency has won Jotun Powder Coatings’ global B2B social media business. The agency will be responsible for developing content and analytics for the brand’s global Linkedin page.

“Our business is mainly B2B-driven, and over the past few months, we have worked closely with both Netizency and Linkedin to truly understand how we can engage with and leverage our client-base on Linkedin,” says Olaf Conreur, global marketing director for Jotun Powder Coatings. “We want to become a thought leader in this space, and we are confident that Netizency is the right partner to help Jotun Powder Coatings further its digital journey.”

Fadi Khater, founder and managing partner at Netizency, adds: “We’re glad to see clients moving their B2B marketing activities to social channels and expanding marketing activities on LinkedIn beyond recruitment. We are grateful that Jotun Powder Coatings are trusting us with their global B2B social business and welcome them to our expanding Netizency family and B2B portfolio of clients. This win could not have been possible without our team’s multi-faceted expertise across platforms and disciplines. We look forward to help[ing] Jotun Powder Coatings reach new audiences around the world and explore creative approaches to further cement their leadership position in the region.”