Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), is the first company to introduce the 5-gallon bottle in the UAE. Leo Burnett had previously held the account from 2006 to 2009.
Effective immediately, the new contract covers strategic development, a brand campaign, product launches as well as activations and promotions spanning both ATL and BTL channels. The win comes after a four-month, three-phased pitch process which began in May 2014, when agencies were tasked with formulating a proposal in line with Oasis’ new brand positioning platform.
“We are excited to be reestablishing our partnership with Leo Burnett, a creative agency with a strong brand-building legacy,” said George Antonios, marketing director at Oasis in a press statement. “As we embark on a new positioning initiative, we are confident in Leo Burnett’s ability to orchestrate a powerful, all-encompassing strategy designed to elevate the Oasis brand, increase its visibility in the UAE and position it as an unequivocal industry leader.”
Kamal Dimachkie, executive regional managing director, Leo Burnett added: “We are delighted to welcome Oasis back to the fold. Over the years, both Oasis and Leo Burnett have built a solid track record punctuated by industry-first achievements. We look forward to leveraging Leo Burnett’s innovative HumanKind philosophy and unique brand vision to resume Oasis’ path towards category leadership”.