As the year comes to a close, Google reveals top trends that were most searched for in 2021 in the MENA region.
The Year in Search lists are a great resource for anyone trying to understand what were the events, people, things, and questions that were on top of people’s minds over the past 12 months.
Although search is the first product of Google, it remains to be greatest moonshot till this day as it continues providing solutions for new challenges.
This year we saw major improvements in our ability to better understand Arabic queries thanks to a new technology we announced in June called Multitask Unified Model, or MUM; a milestone in artificial intelligence which lets Google Search help you when the answer to your query is not very simple. One of the very first languages to have MUM applied to was Arabic, helping millions of people find answers.
Through Year in Search, a variety of interests have been unvieled. This year also saw breakout searches, which are queries that experienced the highest volume of searches within a limited time since 2011, such as:
United Arab Emirates
Destinations & events
Events and destinations
Top Sports Queries
General searches from across MENA