MEC and Wamda have signed a partnership to give MENA businesses access to innovation from the region’s start-up community.
With this partnership, MEC can offer its clients an opportunity to meet and work with entrepreneurs and start-ups in order to create marketing transformation for brands. In return, Wamda will provide its community of new companies access to corporations who can bring scale and expertise to bear on their businesses.
“We are truly excited about this partnership, matching our clients to the start-ups and emerging companies that will bring innovation to life and help to transform their brand marketing,” says Marc Ghosn, MEC general manager UAE, in a press statement. “From hackathons to specific brief requirements, we are confident that this partnership will enable our clients and the industry to thrive,” he adds.
The MENA region is rich in ideas and creative thinking, and there is no shortage of problems for enterprising entrepreneurs to take on. However, long-standing issues like access to expertise, talent and markets continue to hamper their efforts.
“The MEC – Wamda partnership comes at a time [when] innovation is happening so rapidly that corporations and start-ups can best advance their interests by working together,” says Habib Haddad, Wamda’s founding CEO. “Start-ups typically have difficulty accessing markets rapidly. On the other hand, corporations often are not nimble enough to capitalize on rapidly changing market conditions. We’re excited for our community to have such access in the future,” he adds.
