Media.Monks Expands Data and Analytics Capabilities in MENA with New Leadership
Media.Monks, the digital-first operating brand of S4Capital, announces the appointment of Youssef Hallal as the new Head of Data and Analytics for the Middle Eastern and North African (MENA) region as a part of its efforts to expand its data and analytics offering across the MENA region.
This appointment is part of Media.Monks' expansion of its data and analytics capabilities in MENA, providing clients with future-facing solutions that leverage the power of data to drive business growth.
Youssef brings extensive experience in data analytics and digital transformation to his new role at Media.Monks. Prior to joining the company, he worked at Wunderman Thompson, where he served as the Head of Analytics and built a full data and analytics department. During his tenure at Wunderman Thompson, he led projects for clients such as Microsoft and contributed to the growth of the agency's analytics practice. In addition to his agency work, Youssef is a sought-after educator in the region, teaching classes on analytics, data, and digital transformation at Astrolabs Academy in UAE and KSA, he was also a trainer of Marketing and Paid Media for brands such as Unilever and PwC.
At Media.Monks, Youssef will lead the company's efforts to expand its data and analytics capabilities in MENA. His focus will be on building out the entire data ecosystem, including but not limited to data architecture, activation, BI, data collection, synchronization, CDPs, and CRM, to drive innovation in marketing and set clients up for success in the future.
Commenting on the appointment, Hallal said, “There’s a massive need for advanced data capabilities in the region. Media.Monks are one of the only companies here that can provide these extensive capabilities in combination with content, data and digital media, and technology services - providing a full-service offering. I’m looking forward to working together with my new colleagues and our clients on driving efficiencies across organizations.”
"We are thrilled to welcome Youssef to Media.Monks as the new Head of Data and Analytics for MENA," said Nelly Saad, Managing Director of Media.Monks in the Middle East. "His extensive experience and expertise in data analytics and digital transformation will help us continue to expand our data and analytics capabilities in the region, delivering cutting-edge solutions that leverage the power of data to drive business growth for our clients."
Media.Monks' expansion of its data and analytics capabilities in MENA is part of the company's ongoing efforts to provide clients with the latest in digital innovation. With a team of over 150 serving the MENA region Media.Monks is dedicated to delivering high-quality work at scale while always pushing the envelope in digital innovation.
