Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more than 800 peers of these individuals were surveyed to evaluate the impact of the recommendations they had received.
Below are the key findings –
How frequently are influencers sought out for their opinions?
The value of an influencer recommendation
What drives influence?
The results show that micro-influencers are more valuable compared to the general population. While being passionate about or working in a particular category leads to an even higher impact than the average expert, the mere fact of being an expert leads to higher influence overall.