WPP’s Mindshare Dubai has been ranked as the No. 1 media agency in the MENA by the Effie Effectiveness Index, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.
This is the third year in a row that Mindshare Dubai has been selected for the spot, and the office was found to be the most effective one within the Mindshare global network at 66 points, followed by Mindshare Turkey at 56 points. The agency was also ranked as the No. 4 media agency globally, and ranked No. 16 among agencies from all categories. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals, using data provided by Effie’s global partners to distribute points among outstanding agencies.
“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” says Mindshare MENA CEO Samir Ayoub in a press statement. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge. I am exceedingly proud of the Mindshare Dubai team, whose results-oriented approach has earned them a third consecutive year at the top.”
