Insights
Industry
Social media platforms are constantly changing and launching new features. Starting this month, regional digital marketing agency Netizency shares with Communicate the compiled list of the most relevant social media platform updates, to help you stay in the know and get first-mover advantage.
Instagram:
- Adds a FAQ option allowing business accounts to set up common questions in their private messaging feed
- Considers adding a timer to Stories showing how long each one has left before it’s gone
- Tests sharing Reels to Facebook to be featured on FB’s Watch and News Feed
- Launches shopping tags for Reels, adding it to the shopping list including Stories, Live, IGTV, and the regular main feed
- Introduces new tools for Reels, including a new watermark, audio mix, and voice over
Twitter:
- Adds more misinformation warnings letting users know if they are about to like a tweet containing fake news
- Relaunches account verification with a new process that will be available in account settings as of January 2021
- Beefs up mobile account security with new physical key compatibility
- Enables frequency capping to all ad campaigns to ensure that business ads reach new users
- Brings tweets to Snapchat and Instagram through new interactive embeds
- Considers a new reply control, enabling users to limit tweet replies to followers only
- Introduces tool to turn off retweets
- Starts testing ‘Spaces’, a new audio rooms feature
Snapchat:
- Introduces the new Spotlight feed, its own take on the ‘For You Page’ containing the best curated content on the platform
- Promotes Google’s ‘Year in Search’ showing 2020’s key events via AR portal lens
TikTok:
- Launches a photosensibility accessibility features including a warning popup if a video has the potential to trigger an epilepsy seizure
- Tests extending maximum video length to 3 minutes
- Premieres on TV thanks to its new partnership with Samsung, bringing the platform’s content to TVs in Europe
- Launches a new Small Business Resource Center with case studies, creative tools, and more
- Tests shoppable live streams based on a deal with Walmart
LinkedIn:
- Tests ads on Stories with a few advertisers before a global rollout
- Expands Page admin roles, including ‘Super Admin’, ‘Curator’, and many other new Page administrator roles
- Introduces new ‘Products’ Tab for brands to showcase their merchandise directly in their Company Page
YouTube:
- Automates video chapter creation with the help of its machine learning prowess
Google:
- Adds messaging features to Google Maps and Search allowing customers to direct contact line with businesses
- Releases new Shopping Gift Guide with the top trending gifts for the holidays
- Adds new AR ‘Try-on’ ads within Google Shopping, enabling users to virtually try on products from the comfort of their homes
WhatsApp:
- Rolls out ‘Carts’ to simplify in-app shopping and expand the app’s e-commerce potential
Reddit:
- Acquires Dubsmash, a lip-synch short-form video app to compete with TikTok
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