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Netizency's Social Recap: January 2021 Updates
By Guest authorSun, Feb 07 2021
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Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.

netizencys-social-recap-january-2021-updates

All:

  • Donald Trump gets permanently banned from all mainstream platforms, making history in social media

Facebook:

  • Introduces a resource center for Business Equality to foster inclusivity in business operations
  • Revamps AI tech to automate image descriptions for blind or visually impaired individuals

Instagram:

  • Redesigns Stories viewer on desktop, replacing the older version with a visually-pleasing carousel
  • Will allow users to choose whether to display like and view counts on their posts

Twitter:

  • Acquires social podcasting app Breaker in a push towards enhanced audio features

Snapchat:

  • Expands Bitmoji fashion options offering retailers an opportunity to advertise their apparel catalogue
  • Tests an Events feature allowing users to create an event and invite friends with a sticker
  • Tests Dark Mode with a selected group of iOS users

TikTok:  

  • Releases the first AR effect using Apple’s LiDAR sensor for iPhone 12 Pro users
  • Strengthens safety rules for minors by setting the profiles of users aged 13-15 to private by default
  • Launches new Ad Manager tutorials
  • Releases Creator Portal, a hub with all the educational content and tools for creators to become famous

LinkedIn:

  • Debuts LinkedIn Marketing Labs, educational content for advertising on the platform
  • Rolls out new conversation and post controls for users to limit who can see and reply to their posts

YouTube:

  • Tests new Shorts button in a more prominent position of the app
  • Launches dedicated hashtag explorer page for searches to become more specific and accurate
  • Adds 1st-day performance metric, allowing people to assess video performance during the first 24 hours

Google:

  • Tests a new short video carousel to include links to TikTok and Reels clips

WhatsApp:

  • Controversially updates its privacy policy, giving parent company Facebook access to a wide range of private metadata
  • Clarifies that private messages are safe since they are and will remain end-to-end encrypted, even after the update

Reddit:

  • Stages a shocking stock market disruption as Redditors skyrocket the value of GameStop stocks to get back at predatory hedge funds
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