Italian branch of the international group specializing in outdoor advertising debuts.
Pikasso Group, the Lebanon-based out-of-home (OOH) and digital out-of-home (DOOH) company founded in 1986 and present in 11 countries, with a total of 13,000 advertising spaces, 450 digital screens, 73 exclusive concessions, and more than 300 collaborators, has announced the establishment of Pikasso Italia.
Pikasso Italia aims to contribute to the development of the outdoor advertising industry in Italy by bringing its technical, technological, and marketing know-how. The company has three objectives: classic and digital large formats in Milan and Rome; advertising concession of malls and retail advertising in supermarkets; and special projects. Pikasso has just completed the acquisition of four large format locations, two of which will be digitized in 2023. The commercial launch will take place soon under the name "Milano Collection."
Pikasso Italia is a member of the CNCC (National Council of Shopping Centers) and the WOO (World Out-of-Home Organization) as well as of the OAAA (Outdoor Advertising Association of America). The group is also a signatory of the United Nations Global Compact and contributes to 12 out of the 17 Sustainable Development Goals (SDGs) by adhering to principles on human rights, labor, environment, and anti-corruption.
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, said in a statement, "The decision to establish Pikasso Italia, extending the Group's business for the first time in Europe, is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective. We will also commit as "Medium for Good" to applying the noble role OOH and DOOH advertising can play by supporting great causes, choosing in our case predominantly those related to childhood, children's rights, and children's health. Through our panels and screens, we will also support other causes to express our solidarity with the communities surrounding us."
The GM of Pikasso Italia concluded by saying, "On a personal note, this return to Italy fulfills me greatly as it's the resuming of a journey that began in Turin in the late 1980s.”