Pikasso Maroc which is an extension of the renowned Out-Of-Home advertisement firm in Morocco - Pikasso has unveiled its art collection which will be displayed in the districts of the center of Casablanca.
Pikasso Maroc has acquired a collection of 10 static large formats composed of 7 walls & 3 rooftops located in the most sought-after districts of the center of Casablanca.
In the process of the launch of the Casablanca Collection, Pikasso Maroc collaborated with two major Moroccan artists: Ghizlane Agzenaï and Meriam Benkirane, giving them full ownership of the firm acquired walls to create dedicated works of art.
Wall Casa Anfa – Work created by Ghizlane Agzenaï.
Commenting on the collection, Antonio Vincenti, Chairman, and CEO of Pikasso, said, “The acquisition of a collection of prime large formats in Casablanca is a natural evolution for Pikasso Morocco, whose group DNA, resides in roadside panels. The Casablanca collection is a perfect complement to our malls and retail offering.”
The initiative will contribute to the embellishment of the streets and districts while paying a tribute to the many great female artists of Morocco. “Morocco in addition to being famous for its very refined decorative arts, particularly the Zellige, has also a vibrant artistic scene. We are most honored to have had the opportunity to show the works of Ghizlane Agzenaï & of Meriam Benkirane. I would like to thank them and express my gratitude for their generous contribution,” added Vincenti.
Wall Zerktouni – Work created by Meriam Benkirane.
Ghizlane Agzenaï expressed his gratitude, “Through this collaboration with Pikasso, I am very happy to be able to offer to Casablanca a totem to share positive energy, optimism, and hope.”
Meriam Benkirane further commented, “I am honored to present my works in my city, Casablanca, which inspired me with its energy and its rhythm, I have the feeling to give back a little of what I received from this city and it makes me very happy.”