Creator economy platform, Walee welcomes Rizk Haddad as Head of Monetization across the Middle East and North Africa, and Turkey (MENAT), based in Dubai, UAE.
Founded in 2019, Walee is a creator solution serving brands, agencies, marketers, and creators, whether as influencers or affiliates. Walee’s community comprises more than 150,000 businesses and individuals from across 300 cities.
With more than 15 years of experience in strategy, marketing, and building distribution networks, Haddad’s expertise is to establish businesses and develop monetization strategies, focusing on innovative digital products and services, across MENA, Turkey, and Asia Pacific. He is a true leader in the field having worked with renowned companies - including Zee Entertainment, Webedia, and CNBC Asia - complemented by a solid academic background with an MBA in Strategy and Entrepreneurship from London Business School.
Najib Sabbagh, Managing Partner, Walee MENA said, “Our main objective as an emerging regional company is to invest in the right talent who are perfectly aligned with our journey - Rizk’s entrepreneurial spirit and deep understanding of the advertising and media landscape will enable him to drive our strategy and client acquisition efforts. Having served in our target industries, from telecom, media, and entertainment to technology, he will accelerate Walee’s growth by establishing a strong portfolio of brands, businesses, and agencies looking to benefit from the power of our innovative creator solutions.“.
Ahsan Tahir, CEO, Walee globally added, “Rizk is an exceptional professional who can help our clients derive the true value from Walee’s interoperable martech suite for their funnel needs, and deliver at scale - from building awareness with influencer marketing campaigns and AI-driven influencer insights, managing their brands using Walee’s social listening and digital service center platforms, to accelerating conversions via Walee Shops, a dynamic social commerce solution.”