The new guide aims to provide organizations with insights on how to host a successful virtual event.
As the effects of the pandemic began to affect multiple industries, the resilience of the events industry was quickly displayed, as they quickly made their transition towards digital without any delay. According to data by Eventbrite, there has been a 2,000+% year-over-year increase of online events taking place in April 2020 compared to April 2019. These metrics suggest a major shift in the way events will be held. Once all is said and done with the pandemic, the events industry will develop a hybrid model, taking the best out of both in-person and virtual events.
Research suggests that the global cloud-based event management market is expected to grow from USD 3,823.91 Million in 2019 to USD 8,253.02 million by the end of 2025 at a compound annual growth rate (CAGR) of 13.68%. Virtual events have already begun to be adopted by a variety of sectors, including corporate, healthcare, education, hospitality, technology and banking, financial services, and insurance. They are able to offer a personalized branded experience, are highly cost-effective, and enhance the audience reach of an organization.
These possibilities inspired independent marketing communications consultancy W7Worldwide, to release a new guide that will provide industries with the key steps to host a successful virtual event in the COVID-19 era and beyond.
“The value of face-to-face interaction will never go away, but in the current times going virtual must be a necessary part of your event program,” says Abdulrahman Inayat, Director, and Co-Founder of W7Worldwide. “Thanks to today’s technology, major industry events, conferences, and exhibitions can continue to take place by pivoting to a virtual format. Treat your virtual event with the same thought and strategy that you apply to live events. While the means for achieving your goals may be different virtually, if you lead with strong content, facilitate engagement, and keep your audience in mind, you cannot go wrong.”