TikTok Places Lens on Topics that Matter Through Brand-New T-Talks Series

The ever-growing social giant which plays a crucial role in uplifting communities from across the world, launched the T-Talks series across the MENA region today. The series will feature stories of courage and determination from a unique cohort of curators and inspiring individuals.

The campaign’s first episode celebrates the grit and determination of Tina Chagoury and Sian Moss, breast cancer survivors who beat all odds and overcame the illness with the support of family and friends. Through this first episode, TikTok reiterates the recently passed Breast Cancer Awareness Month. While narrating her story, Tina Chagoury explained how TikTok is one of those platforms that reaches a massive young audience. “Breast Cancer Awareness shouldn’t be limited to just one month, detection is critical all year round. TikTok is where our voices need to be heard”.

@ttalksmena
In a nod to the recent Breast Cancer Awareness Month, we’ve had the pleasure of meeting Breast Cancer Survivor @tinachagoury who is mother of two with a successful career to shed light on this important subject as well as be one of the #VoicesForHope for others
♬ original sound - T'talks MENA

Speaking on the launch of the T-Talks series, Hany Kamel, Content Operations Director at TikTok MENA shared, “Community sits at the heart of everything we do at TikTok. Our community is our pride and joy, and we remain steadfast in our commitment to give them a voice, and a platform where they can inspire and be inspired. T-Talks continues the grassroots work we are doing to drive positive conversations on the platform, and we look forward to continuing to share inspiring stories of our creators, talents and users throughout the series.”

The series aims to attract inspirational figures to motivate TikTok users from various disciples to speak across different topics spanning from mental health, stories of determination, to many more.