Trusting the Machine in Online Marketing: Optimizing your Audience

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.

The fourth part of this series is focused on Optimizing your Audience.Learn why it is important to trust automated optimization for evaluating audiences. This segment looks at:

– Why should you trust the machine to make targeting decisions in marketing?

– How to go beyond audience targeting to audience optimization

– What are manual optimization techniques?

– Why is there a lost opportunity for automation from manual optimization techniques?

– Why don’t manual techniques provide the opportunity of valuing users individually?