VMLY&R announces The Home of Connected Brands, a fully immersive experience space designed to help clients innovate to fuel growth.
Breaking through boundaries with cutting-edge technologies, and cultural and behavioral insights, this unique experience space transports people into a universe where brands sit seamlessly, digitally, and physically, in everyday lives – at home, in play, in retail, and more.
Located in London at WPP’s Sea Containers campus, The Home of Connected Brands helps brands and retailers test and trial connected
To deliver the connected experience, The Home of Connected Brands features six environments, including the new iteration of VMLY&R Commerce’s pioneering 360-degree retail space. Debbie Ellison, Global Chief Digital Officer VMLY&R Commerce explains, “Channels viewed in isolation often feel disconnected, uncomfortable. This new space forces us to look at how brands live more innovatively and effectively across channels.
She adds, “With the continuous explosion of new channels come infinite opportunities for brands to generate awareness, drive engagement, and creatively connect to seamless and frictionless purchase moments. We passionately believe in the power of connected brands – this is its first physical manifestation.”
The Home of Connected Brands: Six connected experiences
Countless connections to explore the persuasive potential in moments that matter across the end-to-end journey.
Jon Cook, VMLY&R Global CEO, “Creating an immersive space where our clients and partners can truly experience how their brands can reimagine their consumer engagement is exhilarating. This takes conceptual ideas to prototypes, giving us real-time interactions to spark transformation. And there is no better location than our London office to create our inaugural Home of Connected Brands experience.”
Concludes Beth Ann Kaminkow, Global CEO of VMLY&R Commerce, “We broke new industry ground in commerce when we launched the first iteration of The Flagship – and I’m thrilled to see this evolve to the cornerstone of The Home of Connected Brands. The unique space is part of our promise of putting commerce at the center of brand and customer experience to help clients become more resilient and achieve more differentiation in an ever-changing marketing ecosystem.”
The Home of Connected Brands will also become the network’s Centre of Learning, Growth and Experience for proprietary training sessions, such as the agency’s Human-Centred Design (HCD) certification program - a people-driven approach to problem-solving and product development. Technology partners include Pixel Artworks, BrandLab360, StoreLab, EyeKandy, SocialVend, ArcStream, Hypersvn, and Orion Star.