Global e-commerce consultancy, Wunderman Thompson Commerce has partnered with sustainability and climate change organization, Vaayu, to create a global sustainable commerce practice.
Vaayu’s first carbon footprint calculator will power end-to-end real-time measurement as part of the strategic partnership which comes soon after the 26th UN climate change conference, COP26. Wunderman Thompson Commerce and Vaayu’s partnership will provide brands with a platform to track and effectively reduce their carbon footprint.
According to Wunderman Thompson Commerce’s Sustainability, Ethics and the Modern Shopper report, 60% of consumers actively choose environment-friendly companies. Around 28% of consumers are willing to switch to a brand based on its call to action for sustainability.
Global CEO at Wunderman Thompson Commerce, Neil Stewart explained how they are looking to provide retailers with tools to embed environment-conscious solutions into their operations. “We’re delighted to bring Vaayu’s innovative solution into the Wunderman Thompson Commerce family, working together with retailers and brands to reduce carbon emissions. Our global clientele will not only be able to ensure they are ethically producing goods and services, but also reassure consumers that their commitment to driving genuine change is front of mind; we’re no longer at an inflexion point, we’re at the point where the action is needed,” he added.
The sustainable commerce practice will allow clients to consultant, design, discuss suitable operations and technology services to effectively track and reduce the carbon footprint across their digital commerce propositions.
Commenting on the partnership, Namrata Sandhu, Co-founder and CEO at Vaayu said, ”By accurately measuring and understanding carbon impact, Vaayu mobilises businesses with the tools and transparency needed to take tangible action and reduce emissions at scale. We believe that progress starts with collaboration and are proud to join forces with Wunderman Thompson Commerce to support their efforts to help retailers decarbonise.”