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Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

Deep Dives with Choueiri Group

Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.

 

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