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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

How Shahid Plans to Increase its Advertising Revenues

Choueiri

How Shahid Plans to Increase its Advertising Revenues

Johannes Larcher, managing director-digital at MBC, forecasts the massive growth in advertising revenue that the OTT industry could benefit from and explains how he plans to attract advertisers.

 

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