Saudi Arabia power and water conglomerate, Abunayyan Holding, has teamed up with Middle East-based recruitment solution provider Cazar to launch Mostaqbaly, its new employer brand and career website.
Abu Nayyan Holding’s president and CEO, Khalid Abunayyan, explains the reason behind this latest project:“Abunayyan Holding and its subsidiaries aspire to be the employer of choice for national and non-national top human talent. We will relentlessly pursue the fulfillment of this strategic objective. Launching Mostaqbaly, our new career website, is an important step forward.”
Mostaqbaly, which means “My Future” in Arabic, was built using responsive design, adapting its content and layout to users’ smartphones, tablets or PCs across platforms.
Feras Al-Sa’di, marketing strategy and corporate communications manager at Abunayyan Holding, states: “The recruitment space here has completely changed in the past 10 years: qualified candidates are online and mobile. They have many job opportunities to choose from and an altogether different set of expectations.”
According to statistics by Rise Media Services, Saudis, on average, spend five hours a day on a desktop or laptop and another three hours on mobile devices. “If we want to connect with candidates and get their attention, we need to be where they are – online – and deliver an interesting employer proposition. This is why having a good, mobile-optimised career website with a strong candidate-facing brand was essential to us,” explains Al-Sadi.
Lee Slimming, recruitment marketing specialist at Cazar, comments: “According to Google, 45 percent of all web searches are done using a mobile device. If a company wants qualified individuals to stay on their site and apply, it must be easy to use across all devices. Abunayyan definitely has a competitive advantage.”