Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Abunayyan Holding launches Mostaqbaly career website


Abunayyan Holding launches Mostaqbaly career website


Saudi Arabia power and water conglomerate, Abunayyan Holding, has teamed up with Middle East-based recruitment solution provider Cazar to launch Mostaqbaly, its new employer brand and career website.

Abu Nayyan Holding’s president and CEO, Khalid Abunayyan, explains the reason behind this latest project:“Abunayyan Holding and its subsidiaries aspire to be the employer of choice for national and non-national top human talent. We will relentlessly pursue the fulfillment of this strategic objective. Launching Mostaqbaly, our new career website, is an important step forward.”

Mostaqbaly, which means “My Future” in Arabic,  was built using responsive design, adapting its content and layout to users’ smartphones, tablets or PCs across platforms.

Feras Al-Sa’di, marketing strategy and corporate communications manager at Abunayyan Holding, states: “The recruitment space here has completely changed in the past 10 years: qualified candidates are online and mobile. They have many job opportunities to choose from and an altogether different set of expectations.”

According to statistics by Rise Media Services, Saudis, on average, spend five hours a day on a desktop or laptop and another three hours on mobile devices. “If we want to connect with candidates and get their attention, we need to be where they are – online – and deliver an interesting employer proposition. This is why having a good, mobile-optimised career website with a strong candidate-facing brand was essential to us,” explains Al-Sadi.

Lee Slimming, recruitment marketing specialist at Cazar, comments: “According to Google, 45 percent of all web searches are done using a mobile device. If a company wants qualified individuals to stay on their site and apply, it must be easy to use across all devices. Abunayyan definitely has a competitive advantage.”


Continue Reading
You may also like...
Click to comment

Leave a comment

More in Digital

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.