Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo to bring shoppability to MENA and South Africa. The company will utilize Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase.
Since the launch of the partnership in April, FutureTech has launched shoppable campaigns for five brands including Rainbow (see video below), Nestle & J&J with fantastic initial results. In addition to an impressive client list, the partnership has also sparked a multitude of new retailer integrations in the region, including Carrefour, Lulu, and Noon.
“We are excited to be partnering with Adimo to help advertisers accelerate their e-commerce marketing capabilities. The focus for advertisers must be adopting technology and strategies that will allow businesses to thrive during and post-pandemic. Adimo’s technology enables shoppability, making marketing instantly transactional,” said Boye Balogun, Managing Director at FutureTech,