Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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New Sustainability Reporting Regulations in the UAE and Their Impact on Sport
The UAE’s new Climate Law marks a turning point for sport. For the first time, every organisation will be required to measure, report, and…
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Stop Chasing the Same Tech Dreams as Everyone Else
The uncomfortable truth is about nine out of ten digital transformation initiatives fail. Executives who chased the latest technology ended up wasting capital, time,…
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May 26, 2024
MEDPUSH Launches VIRDIX: New Division to Accelerate AI‑Powered, Results‑Driven Growth for Advertisers
After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a…
