Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data


Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.

May 26, 2024
As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…

May 26, 2024
As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection…

May 26, 2024
By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…